Join Kaufman Hall's Senior Vice Presidents, Dan Clarin and Jason O'Riordan for a live webinar: Pricing Strategy: A New View for the Consumer-Centric Era on Tuesday, August 1 from 11am PT / 2pm ET.

Our work with hospitals and health systems across the country tells us that commercial outpatient shoppable services can make up 25% of an organization’s contribution margin. 

As negotiated rates for these services come under attack from increased transparency, patient cost-sharing, value-based payment, and media attention, financial leaders are realizing that developing a pricing strategy is no longer optional.  At the same time, planners increasingly recognize that such services are pivotal drivers of future growth, making pricing strategy a key to driving sustainable growth.

This webinar will:

• Share the results of consumer surveys we’ve conducted in markets across the country to illuminate how consumers are shopping
  
• Illustrate how other key customers – including physician value shoppers – are steering volume and impacting strategies
  
• Describe a framework organizations are using to develop winning pricing strategies